The toolkit was showcased at The London Book Fair this afternoon with a launch event in Cafe Europe (National Hall Gallery) from 12:30 – 1:30pm, coinciding with the presentation of the new British Book Award for Export.
Designed for those just beginning their export journey, or who wish to develop their existing strategy, the toolkit contains over 70 profiles of publishing markets all over the world as well as deep dives into key regions, such as Australia, New Zealand and China.
A comprehensive digital service, the website also hosts a range of useful research, insights and practical advice, including a detailed guide to rights management. It also offers personalised updates based on keywords and key regions and a calendar of forthcoming book fairs and events.
It is aimed primarily at SME publishers, but is intended for publishing companies of all sizes and at different stages of their export journey.
To access the toolkit, go to: www.publishing-export.org.uk<http://www.publishing-export.org.uk>
Graham Stuart, Minister for Investment, said:
“UK publishing feeds our creative industries. From films and theatre, to video games and TV, much of the creative content we see across the world takes inspiration from original stories.
“The UK publishing industry was worth £5.7 billion in 2017 and 60% of this comes directly from exports. I’m thrilled to see the work DIT is doing with the Publishers Association to help British publishers export. The toolkit launched today will give publishers the practical advice needed to help make the most of international opportunities and I encourage publishers to use it fully.”
Emma House, Deputy CEO of the Publishers Association, said:
“As the number one exporter of books in the world, the UK publishing industry is undoubtedly export-led. Total publishing export income grew 8% to £3.4bn in 2017, accounting for 60% of total revenue. We are delighted to be working with DIT to equip publishers with the tools they need to maximise their exporting potential.”