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PA to recruit 10,000 Reading Ambassadors by 2020 to boost literacy

PA to recruit 10,000 Reading Ambassadors by 2020 to boost literacy

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1st April 2016  

The Publishers Association is today calling on members of the public to share their love of reading by volunteering to become Reading Ambassadors in their local communities. The new initiative is designed to encourage volunteers to undertake a range of activities to promote more reading for pleasure, from starting a book group to volunteering in a library. 

The PA will be taking their recruitment drive out to all parts of the country through a series of road shows, including a number of literary festivals, and have set a target to recruit 10,000 new volunteers by 2020. 

Commenting, Stephen Lotinga, Chief Executive of The PA, said: 

“Spreading the love of reading in your local community by becoming a Reading Ambassador could not be easier. From creating a book corner at work, to reading with a child every day or even hosting a blind date book session at any club or group, there are many ways it is possible to make a difference and improve people’s life chances”.  



1.     The Reading Ambassadors scheme forms part of The PA’s “Reading for Pleasure” campaign which brings together charities and organisations in the UK to encourage reading and increase literacy levels amongst children and adults. Join the conversation online at #ReadingAmbassador and to find out more, visit 

2.     Studies show that ‘Reading for Pleasure’ is vital for enhancing literacy levels and improving life chances, but 1 in 6 adults in the UK struggle to read[1]. 

3.     The Reading Ambassadors initiative was launched by the PA to help people who love reading share their passion and encourage more reading for pleasure in local communities. Ambassadors will have access to information, resources and guidance on how to implement activity in their local area. Reading for pleasure ensures strong literacy skills which is vital for successful future development. Such skills contribute to the UK’s economic competitiveness, as well as boosting health, confidence, happiness and social mobility. 

4.     Signing up to the scheme is simple and can be done via the PA website ( The PA will also be present at four literary festivals; Campaigns Manager, Seonaid MacLeod, will be on hand as the resident ‘Book Doctor’ to show visitors how to share their love of reading throughout their community by becoming Reading Ambassadors :-

·        Oxford Literary Festival 2nd – 3rd April 2016

·        Hay Literary Festival 26th May – 5th June 2016

·        Edinburgh International Book Festival 13th Aug – 29th Aug 2016

·        Cheltenham 7th Oct – 16th Oct 2016 

5.     The Publishers Association is the leading trade organisation serving book, journal, audio and electronic publishers in the UK. Membership comprises over 100 companies from across the trade, academic and education sectors.



[1] Literacy: State of the Nation A picture of literacy in the UK today (2012)