Children’s publisher, Sweet Cherry Publishing, has decided to go all out this World Book Day and share a story with the pupils of 700 primary schools from across the UK.
The Leicester based company is located in one of the areas in the UK with the lowest literacy rates. According to a Read on. Get On. report from 2015, “Far too many poor children are falling behind at an early age in some parts of England - notably… in the Midlands.”
In 2016, Ofsted issued warnings about the quality of education in the East Midlands with only 60% of Leicester students reaching the expected standard of reading in Key Stage 2. Inspired to help out their local community, Sweet Cherry began reaching out schools in Leicester to offer them some free books in time for World Book Day. From a handful of schools getting involved the campaign suddenly became a viral Facebook post that reached hundreds of thousands of teachers.
Now, Sweet Cherry is proud to have provided 3,500 books to children across the country.
Sales and Marketing Executive, Daniel Faulkner, said: “We wanted to help our local community, and ended up going above and beyond. The aim is to help kids that don’t normally get the opportunity to read for pleasure to discover the great world of books.”
The packages of books were sent out in mid-February to reach schools in time for their World Book Day celebrations on 1st March. They included the brand new Hopeless Heroes series which focuses on the hilarious adventures of Tim Baker when he accidentally releases Hercules from an Ancient Greek vase. The first book, Here Comes Hercules! was published on 22nd February and so some of the pupils were amongst the first readers of the series.
Sales and Publicity Executive, Jess Stenson, said: “The response from the schools has been amazing. Some of them have said that their schools have been asking pupils to bring in old books from home because they have so few in their library. They’ve been really appreciative of receiving some shiny new ones to excite the kids.”
The book packages also include titles such as Danny Dingle’s Fantastic Finds: The Metal-Mobile and The Super-Sonic Submarine, Apley Towers: The Lost Kodas, The Wonderful Wizard of Oz and other Sweet Cherry titles.
Sweet Cherry visited one of the schools that received a donation with Hopeless Heroes illustrator Nick Roberts for an event that was filmed by ITV and will air as part of the six o'clock news on World Book Day.
Sweet Cherry Publishing was founded in 2011 and published exciting new children’s fiction.
Read On. Get On. Report, Published 2015 by Save The Children.
Government Ofstead Report https://www.gov.uk/government/news/ofsted-issues-warning-about-education-in-the-east-midlands
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