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China Shanghai International Children's Book Fair 2017

China Shanghai International Children's Book Fair 2017


17 – 19 November 2017

The PA's 2015 Market Report on China by Paul Richardson and Chu Yiaojing states "Children's books have been one of the success stories in China in recent years, as they have been in many other world markets. OpenBook's figures suggest that they accounted for 17.65% of the physical bokstore market by value and 23.8% by volume and 21.96% and 34.31% for the online market. The large descrepancy between value and volume is explained by the relative low prices in the secotr with bestsellers priced at 10-20 Yuan. OpenBook's figures may slightly overstate the situation in the physical shops because its panel is drawm mainly from the larger city stores where children's books tend to be stronger.  Overall sales of children's books grew more than 10% through phsical bookstores against 3% for consumer books as a whole and even faster online.

The report goes on to say "There is every indication that this sector will continue to grow, with middle-income families' disposable income (and the possibility of more than one child). The population below the age of 14 is 230m and there is a very strong Yound Adult sector. It is also a market where there is strong interest in foreign books.
The event is managed by Reed Exhibitions and has been approved by the General Administration of PRess & Publications (GAPP). It is the only event dedicated to books for children ages 0-16 years old.

UK Pavillion

This three day fair takes place at the Shanghai World Expo Exhibition & Convention Centre, and the The PA, in partnership with Department for International Trade, is organising the UK Pavilion,

  • A fully furnished 9 sqm stand
  • Exhibitor passes
  • Entry in the fair directory
  • Entry in 1 issue of the E-newsletter to promote your books to the Golden Pinwheel Club (Value RM8,000)
  • Access to a central backroom/storage area
  • Refreshments
  • Specially negotiated group shipping rates
  • Bilingual stand assistants

click here to download details. Deadline 16 June 2017.